In 2024, driven by our passion for fur babies, we founded Jutpetjoy. We don’t have grand, lofty slogans—just one simple goal: to make pet parenting less hassle and more sweetness. After all, we’re exactly the kind of people who go the extra mile for our beloved pets.

Take Xin, for example. To find a bed that wouldn’t strain his senior dog Wangcai’s joints, he scoured every corner of the internet. In the end, he teamed up with a factory to develop a memory foam bed, tweaking its thickness over and over until Wangcai could get up and lie down effortlessly. Then there’s Ze, our programmer. Worried about his ragdoll cat Nian Gao going unfed while he was on business trips, he pulled all-nighters to add a remote voice comfort feature to our smart feeder. Now Nian Gao gets to hear its owner’s cheerful “Time to eat!” prompt every single day, right on schedule.

We never design products to jump on trends—we create them to solve our own pet-parenting pain points:

• Tired of walking your dog feeling like a tug-of-war? We crafted a Y-shaped anti-pull harness that distributes pulling force evenly, so it never chokes your pup’s neck. Pair it with our high-elasticity leash, fitted with a non-slip rubber grip, and you’ll walk for hours without sore hands.

• Driven crazy by your cat scratching up the sofa? We tested 8 materials and 10 designs to make a sisal cat scratcher that doubles as stylish home decor. It fits perfectly with cats’ natural instinct to stand and scratch—finally saving your sofa from destruction.

• Anxious about your fur baby when you’re away? Our pet camera with activity tracker lets you check in via your phone anytime, to see how long they’ve napped and how much they’ve played.

Our office is just a stone’s throw from the Huangpu Riverfront. During lunch breaks, our team often takes their pets for a stroll along the river, field-testing our latest leashes on the way. On weekends, friends bring their dogs to try our new harnesses, while cats fight over the freshly made pet beds. Their lively feedback—way more valuable than any market research report.

People ask why we take it so “slow” for a new brand. The answer is simple: we believe good pet gear must stand up to the scratches and chews of curious fur babies, and also cater to the careful needs of pet parents. Our leash’s reflective strips are bright enough to keep your pet visible at night. Our pet beds have removable, washable covers—perfect for neat freaks. And our smart devices are so easy to use, even your grandparents can operate them when helping out with pet care.

Jutpetjoy is more than a brand—it’s a fur baby happiness workshop. With love for every pet at heart, we polish every tiny detail of our products, hoping each item can become a gentle bond between you and your furry companion. A bond that lets you walk them with total peace of mind, watch them purr or snore contentedly in their own cozy spot, and travel away with less worry and more reassurance.